Social Media Executive

Google Search Console, Facebook, TikTok, as well as pacing, reporting, and pulling data for Amazon DSP campaigns.

Responsibilities

Execution, Strategy, Management & Client Engagement
Oversight of all Paid Search & Social campaigns across multiple clients, including leading and coordinating planning, activation, and reporting
Activation & Execution; maintenance and optimizations of campaigns
Oversee ongoing campaign execution management and tactical planning
Professional communication with clients, publishers/vendors, and partners
Understanding client’s business needs, translating those into goals & tangible objectives – and how to maximize those measures of success through tactical strategies and technologies
Support in creation and delivery of effective media plan details for integrated Paid Search & Social and native advertising campaign efforts – in context to wider media efforts
Developing, optimizing, and maintaining Paid Search & Social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.
Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing
Strong familiarity with 3rd-party tracking vendors and integrating with search & social platforms
Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis
Develop, document, and implement Paid Search & Social media best practices within client accounts
Keeping abreast of industry news and developing POVs to communicate relevant updates to client