Social Media Content Writer

SOCIAL MEDIA CONTENT WRITER/ COPY WRITER

Job Description:

Our company is in need of a talented Social media Content / Copy Writer for Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram. We’re looking for someone who will help us expand our digital footprint and drive more value through online content

Roles And Responsibilities:
• Create compelling blog posts, white papers, product or service descriptions and web copy
• Promoting our services by interacting with customers on social media
• Optimizing social media posts based on our target audience
• Networking with clients as well as industry professionals
• Coordinating with internal teams for creating advertising posts
• Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
• Analyze content marketing metrics and makes changes as needed
• Update company’s social media pages with the latest news
• Writing short captions, long-form LinkedIn articles etc.
• Ability to create innovative web content with relevant images and videos for example, when readers do land on your page, your content strategy should convince them that it’s worth sticking around
• Apply advertising techniques to boost brand awareness, like promotions and competition
• Track user engagement and respond to its followers in a timely manner.
• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site

Requirements
• The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads.
• Prior experience as a Social Media Copywriter
• Ability to use data-driven insights to write better material
• Strong verbal as well as written communication skills
• Sound knowledge of keyword research, SEO and analytics tools, especially Google Analytics
• Experience with various social network platforms for advertising purposes
• Familiar with paid advertisement
• Proficiency in English
• Research Skills
• High level of creativity