Social Media and PR

A Social Media Manager & PR who understands the aim of posting the brand content on social media or any other digital platform, plans inorganic activity/campaign, anticipates the outcome and ensures results. Acquires and grows the target audience/community by implementing an inorganic strategy. He /She must possess design sensibilities to align the design team( visual, graphics & creative text) for smooth production and achieve integrated content, conveying the true essence. He/She should be able to work in sync with the Marketing & Communication team in ideating and story boarding. Professional

Qualification – Min.requirement - Postgraduate/Masters in Media and Mass Communication Experience - Minimum 3 Years of experience of media handling in luxury or design Business/industry

Roles & Responsibilities

1. Understanding the Brand nuance and making strategy accordingly, to increase the reach among the target audience. Develop PR campaigns and media relations strategies.

2. Work with copywriters and designers/creative team (considering size, orientation/layout of the post) to ensure content is informative, appealing and conveys the correct message

3. Publishing the content on all Social handles and monitoring the response on social media posting.

4. Measure and do analytical studies about the success of every social media campaign.

5. Monitor SEO and user engagement and suggest content optimization. Address inquiries from the media and other parties

6. Communicate with industry professionals and influencers via social media to create a strong network.

7. Engage influencers, manage our community by responding to comments, and oversee responses on all platforms.

8. Identifying new trends in digital marketing, evaluating new technologies and stay up to date with the latest social media best practices.

9. Prepare and submit PR reports, Manage PR issues