SM-Retail -Merchant Serv

A. Fresh Merchant Sourcing:

1. Sourcing NTB and Competition merchant from the branch Vicinity.
2. Working closely with Branch RM / PB / ABM / CARM for new Acquisition

B. Channel Engagement:

1. Training Retail Branch Banking staff on ME products and Features to simplify the process to on board merchants.
2. Updating Retail Branch Banking Channel over the Performance vs Achievement for ME business periodically.
3. Regular meetings with branches on strategy on New Acquisition, Information sharing, discussing related MIS/ Information, to be planned and reviewed through the tool of COGENT
4. Cross sell of lending and asset products of the bank. Close interaction with different verticals of the bank to achieve the goals.

C. Team Management and Productivity:

1. Managing productivity of the Off-roles sales team.
2. Responsible for managing and growing the profitability of the portfolio along with POS Volumes for the merchant sourced in the financial year (new book only)
3. New Acquisition: Acquire new business. Annual target of 900 to 1200 merchants
4. Ensure to drive key central and regional strategies through the team.
5. Ensure adequate manpower availability within the region for wider & deeper geography penetration.

D. Product Enhancement & Cross Sell:

1. Drive penetration of digital products like MPOS, Digi POS, PayZapp for Business etc.
2. Cross sell of different bank products ie LAP, Auto Loan, CV, BL, EEG, BBG.
3. Ensure merchants who does not agree for a Current Account with, collaborate with us through the route of Savings Accounts with a limit capping of 1 lac .
4. Penetration on 10 Million Objective from Digital route especially through multiple Payments acceptance mode of SmartHub ME App, which forms the Core Cross Sell objective