SEO Specialist

Experience: 2-7 years

Qualification: Any Science Graduate - (B.E/BCA/B.Sc./BCS/MCA/MBA/MCM)

Job Description:

Implement successful Digital Marketing strategies to enhance the business objectives (improve keyword position, online branding, web traffic improvement, conversation optimization)

Key-skills required:

 Hands-on SEO experience with a strong technical focus.

 Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.

 Experience with web analytics, Google Search Console, rank monitoring, and leading SEO software tools.

 Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.

 Provide Digital Marketing recommendations in coordination with elements and structure of websites and web pages (Site audit experience).

 Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.

 Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.

 Help to create and support marketing content to socialize and use for social media purposes (e.g., customer videos briefs, customer case studies, Infographics and presentations).

 Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.

 Research and administer social media tools in support of clients’ social media strategy.

 Monitor and evaluate search results and search performance across the major search channels.

 Work closely with the other team members to meet client goals.

Experience with SEO Tools: Google analytics, SEO Moz, Google Webmaster tool, Bing webmaster tool, Majestic, Link analysis tools, competitor analysis tools, other link and keyword research tools