SEO

We are looking for an experienced " SEO specialist" with at least 2+ years of hands-on experience and in-depth knowledge of SEO and all the digital marketing platforms. The person in question should be a smart and self-driven individual capable of running marketing campaigns for the company with the purpose of generating leads.

Responsibilities
• SEO expert with working knowledge of search engine imitation practices, including ON Page and OFF Page Optimisation and keyword expansion research
• Conduct on-site and off-site SEO competitor analysis; plan and execute SEO strategies (including link building)
• Using web tools to track site traffic and rankings to maximise organic visitors
• Administer search engine programs (XML sitemaps, Google analytics, webmaster tools, Google search console, and keyword tools) for purposes of diagnostic reporting on projects
• Recommend changes to website architecture, linking and other factors to improve SEO positions for target keywords
• Reviewing and analysing our websites for areas that can be improved and optimised
• Preparing detailed strategy reports and identifying powerful keywords to drive the most valuable traffic
• Build, optimise and scale effective paid search and social ad campaigns, ensuring consistency of messaging across all marketing programs and campaigns
• Grows and expands company social media presence into new social media platforms, plus increase presence on existing platforms including blogs, Twitter, Facebook, G+, Pinterest, LinkedIn, YouTube and Instagram
• Manage campaign expenses, estimate monthly costs and achieve maximum ROI from spending
• Provide creative ideas for content marketing and update website
• Copywriting skills to ensure a quick turnaround with web changes, social media requests, and campaigns when required
• Experience with link building strategies
• Knowledge of AMP and core web vitals
• Knowledge on latest SEO trends

Requirements
• Bachelor's degree in Marketing, Statistics, Commerce, Business, IT or related discipline will be highly regarded but not mandatory
• 3+ years of digital marketing experience (SEO/SMO/SEM)
• Excellent Communication Skills with a flair to be Up-to-date on Current Affairs across Verticals (Business / Social / Political / Digital etc. )
• Ability to coordinate and implement search engine marketing programs
• Goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills
• Experience successfully refining SEO, keyword research and executing digital marketing strategies for high-growth businesses and creatively translating the strategies into compelling marketing programs and campaigns
• Deep understanding of web analytics and expertise in email marketing, social media marketing, search engine marketing, chatbot marketing, and lifecycle marketing among others
• A track record of successfully collaborating within a local and global team as well as working independently and autonomously
• High attention to detail in both written and visual context and outstanding spoken English, written communication and visual presentation skills
• Smart professional, who is a self-learner with ability to adapt to changing business needs
• Google Search and Google Display Ads
• Twitter, Facebook, LinkedIn, YouTube and Instagram
• Social Media Scheduling Apps
• Google Analytics, Tag Manager and Data Studio
• Onsite and Offsite SEO
• WordPress
• Designing email marketing campaign