Sensiple

Roles and Responsibilities:
• Write clear marketing copy to promote our products/services
• Research industry-related topics (combining online sources, interviews and studies)
• Repurpose source contents for multi-channel promotion
• Create content marketing campaigns plans to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Identify customers' needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyze content marketing metrics and make changes as needed
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• Collaborate with other departments to create innovative content ideas
• Coordinate with marketing and design teams to illustrate articles
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication

Required Experience, Skill, Knowledge:
• 4-5 years of marketing content writing experience from capital markets/BFSI industry
• Post-Graduate/Graduate in Mass communication, Journalism or related fields
• In-depth experience in producing high quality marketing content promoting B2B products/services for multiple channels
• Data driven content writer and ability to meet relevant content writing skill metrics

Candidates Should Demonstrate:
• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress) Willingness to be a part of multiple projects simultaneously.
• A positive attitude and goal orientated
• Highly organized work style
• Collaborate with design, animation, and visual effects departments for high quality deliverables
• Strong interpersonal and communication skills