Senior Social Media Executive

Develop creative and engaging social media strategies.
• Excellent communication skills and content writing skills.
• Create and deliver content across different platforms.
• Create engaging multimedia content
• Develop, launch, and manage new competitions and campaigns
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
• Recommend improvements to increase performance.
• Manage a budget for social media activities and measure performance.
• Response Management
• Knowledge of social media management tools.
• Good knowledge of ad words / e-commerce marketing.

Skills Required
• Conceptualizing & scripting campaigns
• Video content production
• Social Media storytelling
• Brand integration
• Copywriting & proof-reading
• Keyword research & CMS management
• YouTube & LinkedIn activation, Google+.
• Influencer marketing
• Lead generation

Qualifications
• 2 to 4 years of experience as a Social Media Specialist or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Good understanding of social media KPIs
• Bachelor's degree in Marketing/ Mass Communication or relevant field.
• Good time-management skills
• Experience with doing audience and buyer persona research