Senior Relationship Manager-NRI

The role entails providing financial solutions to meet the requirements of the NRI customers and ensure value added customer service. The role will closely collaborate with the product and operations teams to drive effective customer acquisition, servicing and deepening. The role bearer is responsible for NTB non-resident clients and manage the relationship for a designated branch contributing to the larger branch banking channel objectives.

Roles & Responsibilities

Key / Primary Responsibilities of the Role - List the primary deliverables

"- Responsible for increasing liabilities size of relationship via balances in accounts of existing NRI customers and enhancing customer profitability by capturing larger share of wallet

Review the inflows and outflows in the mapped NRI accounts and also proactively tracks NRI visits to India

Establish close connect with the existing customers through mailers and phone calls and share insights on the fluctuations in interest rates, exchange rates and various product offerings

Generates new sales leads for NRI customers through referrals from existing clients, NRI brokers, stock brokers, expats of shipping companies, etc.

Involved in increasing customer engagement through cross - selling Investment Products like Life Insurance, General Insurance, Gold Coins, etc. and other non-investment Products like Forex, Remittances, Loans, etc. to new and existing customers

Secondary Responsibilities - List the deliverables other than primary, but essential for the role

"- Evaluate the growth strategy based on competitor analysis and feedback from different channels/customers

Recommend process changes in order to improve service efficiency and quality across the branch network

Demonstrated Ability in sales planning and conceptualize promotions and marketing initiatives

Knowledge of the Banking Industry, FEMA regulations governing NRI business, NRI Customer Behaviour, Money and Financial Markets "

Managerial & Leadership Responsibilities - (if applicable)

"- Attract and retain best-in-class talent for key roles in their reporting structure

Monitor key parameters on employee productivity, hiring quality and attrition rates and make necessary improvements

Enable teams to drive growth targets by providing necessary support "

Key Success Metrics

CA/SA and TD growth targets, Customer Acquisition targets, Product Cross Sell targets

Qualifications

Graduate - Any

Post Graduate - MBA preferred ( Tier 1 )

Experience

Minimum Number of Years - 6 + years of relevant branch banking experience

Industry - BFSI

Functional Area - Retail Banking