Senior Marketing Manager
Published date: 2026/11/10
- Location: Mumbai, Maharashtra, India
Marketing Manager: Job duties and responsibilities
· Set marketing goals and objectives
· Plan, implement and manage marketing & branding strategy – All ATL & BTL activities.
· Contribute to the overall growth of the company
· Review and manage content marketing strategy
· Determine KPIs for the marketing department
· Keep the marketing budget in check
· Track KPIs on a regular basis and present reports
· Work with sales and development and customer success teams
· Create and present the annual marketing & branding plan and strategy
· Use data and reports to make evidence-based decisions
· Analyze company's marketing strategy and suggest improvements
· Stay up to date with the latest technology
· Stay up to date with the latest best practices
· Attend marketing conferences and educational programs
· Design, plan and execute effective marketing campaigns
Job requirements and qualifications
· 6 to 9 years experience in marketing
· Being customer-centric
· Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
· In-depth knowledge of big data analysis
· Regularly produce and present reports
· Excellent organizational and time management skills
· Good communication and interpersonal skills
· Excellent presentation skills
· MA in Marketing, Management or similar relevant field
· Additional marketing certifications are a plus
· Set marketing goals and objectives
· Plan, implement and manage marketing & branding strategy – All ATL & BTL activities.
· Contribute to the overall growth of the company
· Review and manage content marketing strategy
· Determine KPIs for the marketing department
· Keep the marketing budget in check
· Track KPIs on a regular basis and present reports
· Work with sales and development and customer success teams
· Create and present the annual marketing & branding plan and strategy
· Use data and reports to make evidence-based decisions
· Analyze company's marketing strategy and suggest improvements
· Stay up to date with the latest technology
· Stay up to date with the latest best practices
· Attend marketing conferences and educational programs
· Design, plan and execute effective marketing campaigns
Job requirements and qualifications
· 6 to 9 years experience in marketing
· Being customer-centric
· Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
· In-depth knowledge of big data analysis
· Regularly produce and present reports
· Excellent organizational and time management skills
· Good communication and interpersonal skills
· Excellent presentation skills
· MA in Marketing, Management or similar relevant field
· Additional marketing certifications are a plus
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