Senior Manager - Digital Marketing

TIMES NETWORK, is part of India’s largest media conglomerate, The Times Group. It houses upscale brands including; TIMES NOW – India’s No. 1 English News channel, ET NOW – A News channel that helps you RISE WITH INDIA ; Mirror NOW - A news channel that solely focuses on the issues that impact YOU everyday; MOVIES NOW and MOVIES NOW HD – India’s leading English Movies channel; MN+ – The Gold class of Hollywood; Romedy NOW and Romedy NOW HD – a unique destination for Love and Laughter; Zoom – India’s No. 1 Bollywood channel and the latest addition to the English Entertainment Cluster is MNX and MNX HD - The new age Hollywood channel for Young India. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in over 100 countries across the globe. Working for: India’s leading and most credible Entertainment and Lifestyle content company. Worldwide Media group has 10 brands who are leaders in their respective genres – fashion, beauty, lifestyle, entertainment, design, architecture and travel. https://www.worldwidemedia.in/ Job Responsibilities Responsible for organic growth of all digital platforms under the umbrella of WWM Location: ➢ Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. ➢ Design, build and maintain our social media presence. ➢ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ➢ Identify trends and insights, and optimize customer engagement, spend and performance based on the insights. ➢ Brainstorm new and creative growth strategies ➢ Plan, execute, and measure experiments and conversion tests. ➢ Collaborate with internal teams to create landing pages and optimize user experience. ➢ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. ➢ Instrument conversion points and optimize user funnels. ➢ Collaborate with agencies and other vendor partners. ➢ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Skills: ➢ Knowledge of Digital ecosystem and digital metrics is a must. ➢ Strong written and oral communication skills ➢ Creative bend of mind with a go-getter attitude ➢ Ability to meet tight deadlines. ➢ Bachelor’s degree specializing in any field