Senior Manager, Digital Marketing

Job Spec – Senior Manager, Digital Marketing

The Company

AMETEK, Inc. is a leading global manufacturer of electronic instruments and electromechanical devices with annual sales of approximately $5 .5 billion. AMETEK has over 1 8 , 5 00 colleagues around the world.

When you join AMETEK, you are part of exciting growing team focused to deliver according to the Corporate Growth Plan which is founded on four key strategies: Operational Excellence, Strategic Acquisitions & Alliances, Global & Market Expansion, and New Products.

AMETEK Corporate function provides all AMETEK business units with an infrastructure and expertise to help existing and new AMETEK business units to execute AMETEK’s organic growth plan

The Role

Reporting to the Corporate Vice President Commercial Excellence the Digital Marketing Manager is managing a team of Digital Marketing Specialists that are responsible for designing, executing, analyzing and optimizing selected Business Units’ Digital Marketing Programs.

You will be working closely with multiple stakeholders to actively influence, decide and execute on the best options for this initiative.

The role will include significant interaction with multiple functional levels and different geographic locations.

Main responsibilities:
• Manage a growing team of 60 people to provide support to the AMETEK Business Units with Digital Marketing strategy and initiatives
• Support the AMETEK Business Units with planning, designing, executing, analyzing and optimizing Website performance, Paid Search (SEM), and Organic Search (SEO) programs
• Support the management of the regional corporate e-commerce stores in UK, Germany, France, Italy, India, and China
• Analyze and benchmark Marketing Automation and Email marketing programs and provide expertise to the AMETEK Business Units on how to optimize results
• Drive our efforts to standardize and deliver on reporting requirements of the Business Units
• Analyze marketing programs and identifying areas of improvement to continuously increase the return of investment
• Support the AMETEK organizations in implementing identified improvements with sufficient reporting of KPI’s
• Provide summaries of the program’s results and ROI to Business Unit marketing professionals, Business Unit Manager, and AMETEK executive management
• Supports the AMETEK India organization with local Digital Marketing initiatives including local corporate website and associated content creation

Directly reports to:

Corporate Vice President Commercial Excellence

Internally interacts with:

The candidate will interface with several functions in our organization including Business Unit Marketing Leaders, Corporate Marketing Leaders, Sales and external agencies

Qualifications:
• Academic degree and 3-5 year experience within Digital Marketing
• Experience managing a team of Digital Marketing specialists
• Google Adwords and Analytics Qualification and/or strong working knowledge of Google Analytics, Google Tag Manager, Google Optimize, A/B testing, AdWords, Display and Search Engine Optimization
• Experience with e-commerce platforms (ideally BigCommerce)
• Strong understanding of CMS (ideally Sitecore) and CRM (ideally Salesforce) platforms
• Working knowledge of databases, SQL, email marketing and/or Marketing Automation tools are major advantages

Desired skills:
• Demonstrated strong people management skills
• Analytical and data driven with strong attention for details
• Able to identify and analyze metrics that will support organic growth
• Ability to operate in a matrix organization and be a team player
• An entrepreneurial mindset with strong influencing skills
• Experience in B2B Marketing of technical products
• Strong written and oral communication skills

Languages:

Fluent in English and preferably one additional language

Placement conditions:

Bangalore, India

Revised September 16th , 202 2