Senior Game Marketing Specialist
Published date: 2026/11/08
- Location: bengluru, Karnataka, India
Department:
Digital Marketing
Position:
Senior Game Marketing Specialist
Role and responsibilities:
Job Description
As Marketing Strategist, you will work closely with our game teams in order to deliver best-in-class marketing strategies and creative concepts aimed at sustaining the launch and promotion of our games in the highly competitive market of free-to-play video games for mobile.
Responsibilities
• Build the marketing strategy of our game launches
• Come up with the right messaging strategy for new projects, based on the game pillars and audience insights
• Proven experience on setting up the campaigns.
• Co-define and help planning the marketing key beats of our launch strategies, and recommend the best marketing channels to be used for each type of activation and audience segment
• Deliver a wide range of creative concepts, autonomously or with the help of external agencies, serving various games, audiences, and marketing or business objectives (awareness, engagement conversion)
• Deeply understand internal teams’ marketing, product & business objectives or challenges, analyze data and uncover insights that will set your creative orientations and inspire your concepts
• Review and when needed challenge creative concepts and marketing strategies proposed internally by other teams, in order to make sure they’re on par with the market and audience expectations
• Benchmark emerging tactics and trends on the market with a focus on mobile games
Digital Marketing
Position:
Senior Game Marketing Specialist
Role and responsibilities:
Job Description
As Marketing Strategist, you will work closely with our game teams in order to deliver best-in-class marketing strategies and creative concepts aimed at sustaining the launch and promotion of our games in the highly competitive market of free-to-play video games for mobile.
Responsibilities
• Build the marketing strategy of our game launches
• Come up with the right messaging strategy for new projects, based on the game pillars and audience insights
• Proven experience on setting up the campaigns.
• Co-define and help planning the marketing key beats of our launch strategies, and recommend the best marketing channels to be used for each type of activation and audience segment
• Deliver a wide range of creative concepts, autonomously or with the help of external agencies, serving various games, audiences, and marketing or business objectives (awareness, engagement conversion)
• Deeply understand internal teams’ marketing, product & business objectives or challenges, analyze data and uncover insights that will set your creative orientations and inspire your concepts
• Review and when needed challenge creative concepts and marketing strategies proposed internally by other teams, in order to make sure they’re on par with the market and audience expectations
• Benchmark emerging tactics and trends on the market with a focus on mobile games
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