Senior Executive - Performance Marketing

KEY RESPONSIBILITIES:
• Drive campaigns from planning to execution and beyond to meet key performance metrics
• Monitor and analyze ad campaigns, and proactively take initiative to improve results
• Allocate budgets and analyze and recommend modifications to ad spends
• Source and implement the most effective keywords, measure keyword performance and optimize campaigns based on them
• Understand your products inside out. Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand
• Leverage customer insights to better segment, target and reach potential customers
• Scope out and identify new platforms, tools and systems to improve performance

PROFILE REQUIREMENTS:
• 3-5 years of relevant experience in the Industry
• Post Graduate Degree/ Diploma in Advertising/Marketing/Communication
• AdWords certified
• Social media and Search Marketing expert
• Hands on experience on AMS (Amazon Marketing Solution) will be an added advantage
• Blue-Print Certified

PREFERRED SKILLS:
• Strong analytical skills and a data-driven approach to problem-solving
• Excellent verbal and writing skills
• Practical experience and exposure to various levels of campaigns with multiple ad platform
• Keeping abreast of emerging technologies and developments in the digital industry

Skills :

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Due to high volume of applications, only eligible or matching candidates will be contacted by us