Senior Executive

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

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Role summary:

Designation: Senior Executive – Public Relations

Sub business: Perfect Relations – a Dentsu Company

Total experience in PR needed: 2-4 Years

Location: Mumbai

Specialization: BFSI, Financial Services

About Perfect Relations – a Dentsu Company: Perfect Relations, an image management and communication firm inceptioned in South Asia, has an innate and immaculate understanding of the region, its preferences and needs. Strengthened by a seamless integrated network across the region and strong relationships with the main influencers and cross-media platforms, Perfect Relations can best deliver South Asia to its clients across Mumbai, Gurgaon, Kolkata, Hyderabad, Bengaluru, Chennai, Pune, Kochi, etc. Perfect Relations has a bouquet of services including corporate reputation management, brand and marketing communications, media management and crisis management & its team is rapidly growing from strength to strength delivering the best in class PR services in the industry.

Job Role:

Client Servicing

Reading the IMM updates and downloading the clips on client before 9:30 am every

morning. Sorting and verifying the clips to ensure the update can be sent to the client on

time. Marking media hit rate as per coverage received for every press release / media

activity undertaken by the team.

Ensuring timely documentation/reports/plans

Adherence to SOPs

Client relationship management

Media Relation

Database management

Media Relationship development - Developing Media Relation - Journalist / Editors

Turnaround on media for client

Media Intelligence - Tracking media movements

Media activities: follow up for press releases, follow up for press conference attendance, proactive pitching of stories to the media to ensure press releases are churned into larger stories, follow up for article placement, invites for press conferences and pitching for one on one interactions.

Research & Documentation

Assisting in drafting press releases with appropriate research and client sector

understanding, attempting to develop and work on all templates team head asks you to work on

Researching on clients and its competitors and developing industry reports to ensure

the team is aware of the sector developments

Updating client folders and deleting unwanted information

Planning and review developing weekly activity reports, post event reports, collecting

of database post a press conference, manning the press desk at the press conference

Review - collation of clips, preparing all monthly evaluation reports and ensure

deadline is met to issue these reports