Senior Digital Marketing Specialist

Urgently Hiring Senior Digital Marketing Specialist Job Summary: We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to join our team. This individual will play a critical role in driving the digital marketing strategy for our clients. The ideal candidate will possess a unique blend of copywriting, content creation, and design skills, along with proficiency in Adwords, LinkedIn Google Ads, and Google Analytics (GA4). This role requires both logistical expertise for managing campaigns and creative talent for content development, as well as analytical abilities for data-driven decision-making. Job Role and Responsibilities Copywriting and Content Creation: • Create compelling and engaging content for various digital marketing campaigns, including website copy, ad copy, social media content, and email campaigns. Develop visually appealing and effective content that resonates with the target audience. Design Experience: • Design and create visuals, graphics, and multimedia content for digital marketing campaigns, ensuring brand consistency and visual appeal. Campaign Management: • Manage and optimize Google Ads, LinkedIn Ads, and AdWords campaigns, including ad creation, bidding strategy, keyword management, and campaign monitoring. • Stay up-to-date with the latest digital advertising trends and best practices. Data Analysis and Reporting : • Utilize Google Analytics (GA4) to track campaign performance and user behavior, generate reports, and make data-driven recommendations for campaign improvements. • Monitor KPIs and provide insights to optimize ad spend and bidding strategies. Communication and Collaboration: • Maintain active communication with clients to understand their goals, provide updates on campaign performance, and offer strategic recommendations. • Collaborate with cross-functional teams to ensure marketing efforts align with overall business objectives. Assessment and Recommendations: • Work with clients to create assessments to evaluate the effectiveness of digital marketing campaigns. • Make recommendations based on the assessment results to enhance campaign performance. Qualifications: • Bachelor's degree in Marketing, Communications, or a related field. • Proven experience in digital marketing, with a strong portfolio showcasing copywriting, content creation, and design skills. • Proficiency in Adwords, LinkedIn Google Ads, and Google Analytics (GA4). • Strong analytical skills to interpret data and make strategic decisions. • Exceptional written and verbal communication skills. • Ability to express ideas and recommendations clearly and persuasively. • Creative thinker with a keen eye for design and aesthetics. • Strong project management skills and the ability to handle multiple campaigns simultaneously. • Proactive, self-motivated, and adaptable to changing digital marketing landscapes. Benefits : WFH Paid Leaves Internet Reimbursement Bonus Working Days - Monday to Friday Working Hours - 9 Hours (8 hours Work Hours + 1 Hours- Lunch Break) Shift timing- In Between 6 :30 PM or 7:30 PM to 3:30 AM to 4:30 AM Potential Candidates please submit their Resume at hr.india@bbcglobalservices.com