Senior Digital Marketing Executive

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Senior Digital Marketing Executive

MIRAKI TECHNOLOGIES
Hyderabad, Telangana
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21 hours ago
Full–time
Job description
• We are looking for a highly motivated and results-driven Senior Digital Marketing person whose responsibilities will include looking after end-to-end digital marketing execution i.e., SEO, SMM, PPC Ads, Email Marketing etc.
• You will be involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. The ideal candidate has hands-on experience using various digital marketing platforms.
• You will be also integral part of the growth strategies, product development, Ui-UX etc

Responsibilities
• Build, plan and implement SEO and SEM campaigns
• Build, plan and implement social media and Email campaigns
• Develop and execute performance marketing strategies to achieve business objectives and targets.
• Manage end-to-end paid campaigns across multiple digital channels, including search engines, social media platforms, display advertising, and other relevant channels.
• Conduct keyword research, ad copywriting, and ad creation to maximize campaign performance.
• Monitor and analyze campaign performance metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA).
• Optimize campaigns based on data insights and make data-driven decisions to improve campaign performance.
• Conduct A/B testing and implement effective strategies to continuously improve campaign performance.
• Collaborate with cross-functional teams, including content, design, and analytics, to ensure campaign alignment and effectiveness.
• Provide regular reports and analysis on campaign performance, key metrics, and recommendations for improvement.
• Manage and improve online content, considering SEO and Google Analytics
• Measure ROI and KPIs based targets through SEM and SEO
• Plan and execute outreach campaigns and lead generation campaigns
• Evaluate and identify more paid marketing channels to bring quality leads
• Conduct research on market trends, brand s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Qualifications
• Minimum 3 years of experience as a Digital Marketing Executive
• 3 years of hands-on experience with SEO/SEM, Google Analytics, and data analysis
• Extensive experience in managing Google and Facebook Ads
• Working knowledge of SEO and content marketing
• Working knowledge of marketing automation and lead nurturing
• Experience with tools like Ahrefs, Google Keyword Planner, Google Analytics, Google Search Console, Google Tag Manager, and email marketing tools
• Familiarity with HTML/ CSS and WordPress
• Critical thinker and problem-solving skills
• Good to have
• Working knowledge of CRM s, Campaign tools