Senior Digital Marketing Executive

Sr. Digital Marketing Executive

About Department

Codal is seeking a Senior Digital Marketing Executive for our Marketing team to join our rapidly growing digital agency. The Sr. Digital Marketing Executive will perform a variety of job responsibilities related to Marketing and SEO to provide creative ideas for marketing across multiple platforms.

What you’ll be doing:
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
• Launch optimized online adverts through Google Ad
• words, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

What it takes to excel:
• Proven experience as Digital Marketing Executive or similar role
• Relevant 5+ Years of experience in same.
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• MBA/BBA/BSc/BA in marketing or relevant field

What you’ll be a part of
• An award-winning UX design and eCommerce development agency that partners with industry leaders like Shopify and BigCommerce to create a faster, smarter, and more sustainable future for businesses and their customers.
• A global agency with over 200 employees, and offices in the US, UK, and India.
• A fun, diverse group of professionals that know how to have a good time on and off the job. We regularly host happy hours, dinners, excursions, and other company events to unwind after a hard day at work.
• A cricket team that regularly participates in city cricket leagues specific to Ahmedabad's IT companies.
• An office in the prime location in Ahmedabad with a delicious restaurant, a large lawn, a cafe, and other amenities inside the building.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace