Senior Content Writer

JOB TITLE/HEADLINE: Sr Digital Marketing Manager

EMPLOYMENT TYPE: Full time, permanent.

REPORTING TO: VP- Marketing & ECM

LOCATION: Andheri, Mumbai

ABOUT THE ROLE:

WHAT WE EXPECT FROM YOU:

Drive the brand through all communications and channels - maximizing reputation, awareness and reach through innovative digital marketing approaches

Define, plan, and execute all digital marketing strategies including product marketing campaigns,roadshows, website management, social media presence etc

Drive innovation in Digital Marketing processes, and practices including establishing new innovative product marketing approach for effective campaigns both online and offline

Manage the implementation of digital marketing roadmap; monitors progress & reports KPI

performance.

Utilize strong analytical capabilities to evaluate end-to-end customer experience across multiple channels and customer touch points with an objective to optimize

Provide thought leadership in managing all digital marketing channels

Evaluate important metrics that affect our campaigns and business funnels

Conducting competitive marketing research: extensively studying competition, their products,market share and marketing communication.

OUR IDEAL CANDIDATE:

Bachelor’s/Master's degree in marketing or relevant field.

A minimum of 6 years experience in Marketing with a minimum of 1 year experience in managerial

or team leadership roles

In-depth knowledge of various social media platforms, advertising, email marketing, marketing automation, best practices, and website analytics.

Knowledge and understanding of building a brand

Previous experience in executing paid media campaigns

Highly creative with excellent analytical abilities.

Outstanding communication and interpersonal skills.

Up-to-date on the latest trends and technologies in digital marketing.

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

● We value balance. We are committed to providing an environment in which you can

balance great work with a great life.

● We’ll invest in your career. Our company’s growing quickly, and we’ll give you the

opportunity to do the same. You’ll have access to a number of professional development

opportunities so that you can keep up with the company’s evolving needs

● We offer competitive compensation packages. We deeply value the talent our team brings

to the table and believe that fair and equitable total compensation packages are part of our

commitment to everyone who works here

● Multicultural workplace. A multicultural and diverse team of colleagues from different

states.

● An opportunity to wear many hats

● An entrepreneurial crew that supports risk, intuition, and frequent experimentation

● The opportunity to make an impact in a transformative industry

● An opportunity to build and lead a highly talented and driven team

OTHER PERKS & BENEFITS:

● Progressive and flexible work hours that match your personality and lifestyle.

● Compensation could include stock options for significant upside.

● Health benefits

● Cool gadgets and swags

● Attractive wellness programs

● Competitive performance bonus

● Paid sick leave

● Paid maternity and paternity leave

● Career development training.

ABOUT THE COMPANY:

Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides virtual credit

facilities. The solution provides a 100% digital and paperless quick, transparent and secure way to

transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.

We're a company that strongly believes in teamwork, design, creativity and tech. We love to build

the best possible Financial Tech products that make the world a better place.

It was founded by a team of four IIT- B, Erasmus University alum and with 70+ years of combined

experience in Tech and Finance.

WHAT HAPPENS NEXT?

If you wish to discuss the job in further detail, please contact Disha Gajra on hr@fatakpay.com.

If selected for interview, you will hear directly from someone from the HR department, usually

within a week of the closing date