Senior Content Writer

About Us: TRIFFID is a strategic marketing solutions company headquartered in India, catering to global clients. We dedicate our time to understand what works and what doesn't when it comes to brand acceleration, revenue growth, and innovation so that the clients don't have to. We were born out of a strong desire to provide brands with the quality & creative services they need in order to stay ahead and we don’t rest until we achieve those results. Our goal as a full-service agency is to apply our passionate thinkers and creative team to work closely with each brand to create unique, creative marketing and advertising strategies that produce effective results. We have been working with all-sized companies to help them find their one-of-a-kind message and the results are marvelous! The Role: We at Triffid are looking for a passionate experienced individual who has the ability to design, develop and maintain user-friendly ultra responsive content for various brands & corporates. Methods are different, processes may vary - we don't mind that. You’ll create, oversee, and execute a creative, data-led content strategy for publishing blogs, articles, press releases, and reports. Working closely with internal and external teams across the businesses you’ll develop compelling content that tells out a story and creates meaningful engagement with the targeted communities. The perfect candidate will be a forward-thinking storyteller who grasps the intentions & expectations of the target audience and can combine this with a passion for B2B & B2C brands targeting domestic & global audiences. You will also have a creative eye to ensure the feeds are elevated and tell the ingredient and material stories while maintaining the brand values and style. With an exciting opportunity, we invite applications for a Content Writer. Be a part of the company with a new approach & new system, and step on in our journey to become a leading company in the industry. Hybrid Working: We are seeking a full time employee who can responsibly work from home while accomplishing the daily tasks and is comfortable with 2 to 3 monthly team meetings at Gurgaon. The candidate should be residing in Delhi / Gurgaon / Noida as they will be required to travel within Delhi NCR for client meetings. Responsibilities: • Think creatively to produce new ideas and concepts. • Develop interactive paid & organic content for articles, blogs, online communities, PDFs, PPTs. • Liaise with SEO team to prepare web content strategy that impacts SEO activities. • Curate e-mail copies • Write / Optimise website and landing page content. • Ensure content themes are integrated across digital and traditional channels managed by other members of the team. • Repurpose existing brands’ assets into authentic and innovative content for digital platforms, ensuring all output is on-brand. • Support the wider marketing team to create content for advertising campaigns. • Inspire creativity throughout all work. Qualifications: • Experience in curating, developing, and revamping web content for multiple industries in various countries. • Must have experience in writing press releases. • Have a strong portfolio of past work experience that includes blog and article pieces of several niches. • Skilled at bringing brand stories to life using written content. • Obsessed with emerging trends and ability to keep up with the changing landscape. • Ability to utilize the right metrics to analyze performance. • Highly organized, with the ability to strategically plan and prioritize in line with client's requirements. • Eager to learn and values continued self-development. • Should be able to demonstrate strong research & brainstorming skills. • Strong communication, interpersonal, and presentation skills are required. • A minimum experience of 5 years is required. • Only candidates working or have worked at a marketing/media agency in a similar role will be preferred