Senior Content Writer

Job Description
• Should be well versed with writing for social media platforms especially Instagram and Linkedin from a marketing perspective
• Should have an understanding of business-outcome driven writing and not just information content pieces
• Responsible for writing compelling and original articles on various topics as per the client industries in B2B domain
• Excellent research capabilities across different business industries
• Should be able to visualise and communicate content across media like graphics, videos, reels etc
• Comfortable with creating data driven content, from various sources available online for a client brand or industry
• Create engaging content for technical industries like fin-tech, logi-tech, tech product driven companies, etc keeping the business objective in mind
• Develop engaging content primarily for social media, articles, blogs, emailers, newsletters, PR stories, to entice and engage the audience.
• Writing for technology products and business services from a marketing perspective preferred
• Build a resource pool of websites, influencers, series which can accelerate resarch
• Proofread content for errors or additions and ensure that content is written per instructions
• To be able to write content as per the SEO standards as and when required
• Ensure all work is genuine and free of plagiarism
• Contributing promotional write-ups wherever necessary as per client requirements
• Doing a competitor analysis and ensuring clients digital properties are in line with industry relevance
• Work with internal teams to obtain an in-depth understanding of the clients requirements

RESPONSIBILITIES
• Translate clients brief into engaging content pieces
• Research on relevant industries and stay up to date

KEY COMPETENCIES:

1. Quick and critical thinker

2. Timeline sensitive

3. Extremely Meticulous (Attention To Detail)

4. Continuous Learner

5. Process Oriented

6. Knowledge of key sites for sourcing industry information