Search Engine Optimization Team Lead

Collegedunia is an education portal, matching students with the best colleges in India & abroad. We help in college research, exam prep tips, application process &also provide insights on-campus life. Launched in 2014, we are the highest ranked portal by Similar Web in education. We have also been awarded as - Best Educational Portal- by IAMAI in 2017, and listed by TechinAsia as Top 100 Startups in Asia. Collegedunia is fueled by the energy of over a 1000 individuals having an average age around 25 years. The talent

pool comprises data analysts, engineers, designers, writers, managers, marketers, which is increasing at 10% every month.

Job Description

 Tracking, reporting and regularly analysing web analytics data and the various search engine marketing (SEM)

campaigns

 Managing campaign costs, ensuring that budgets are not exceeded, calculating monthly campaign costs, and taking other necessary steps to adhere to the budgets

 Optimising website copy and landing pages for SEM

 Undertaking regular keyword research, expansion, and refinement of keyword lists

 Researching the SEO efforts of competitors

 Developing and executing off-page SEO through link building

 Working with the website development team to ensure best practices are deployed

 Working with the content marketing teams to ensure SEO integration in all content creation and programming

Requirements:

 Minimum 1 year of experience

 A successful track record of improving websites’ SEO

 Experience in running pay-per-click (PPC) campaigns across various search engines such as Google, Bing, etc.

 A detailed understanding of performance marketing, lead conversion and online customer acquisition.

 Mastery of various website analytics tools such as Google Analytics, NetInsights, and WebTrendsa.

 Good experience with A/B and multi-variant testing experiments

 Understanding of languages such as HTML, CSS, and JavaScript development and the challenges

 A knack for remaining updated with the latest SEO trends and best practices