Search Engine Optimization Specialist

The ideal candidate will analyze, review, and implement website changes so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.

Roles and Responsibilities:

• Develop optimization strategies that increase the company's search engine results rankings

• Research SEO / SMO keywords to use throughout the company's website and marketing materials

• Set measurable goals that demonstrate improvement in marketing efforts

• Monitor daily performance metrics to understand SEO strategy performance

• Efficiently communicate with other team members to align goals.

• Compiling high-quality website content, including blog posts and page descriptions written by the content writing team

• Keep pace with search engine, social media, and internet marketing industry trends and developments

• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals and our own website

• Monitor and evaluate search results and search performance across the major

• Understanding of Social media like Instagram, Twitter, Facebook LinkedIn for performance-enhanced optimization

search channels

• Work closely with the other team members to meet client goals

Qualifications and Competencies:

• Bachelor’s degree in business, marketing, or a similar field.

• 2- 3 years in a Similar Role with proven SEO experience managing campaigns across Google, Yahoo and Bing.

• Solid understanding of performance marketing, conversion, and online

customer acquisition.

• Good command of Spoken and Written English

Key Result Areas for the Role:

In-depth experience with website analytics tools. (e.g., Google Analytics)

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Knowledge of ranking factors and search engine algorithms. Up-to-date with

• the latest trends and best practices in SEO

Getting ideas on various ranking factors such as on-page and off-page SEO