Search Engine Marketing (SEM) Manager

About The Company

Our client operates in the telecom financial, media, entertainment, travel, and healthcare industries with revenue of 1.8 Billion and presence in 22 countries across the globe.

About The Job
• Role: Search Engine Marketing (SEM) Manager
• End Client: Leading Telecom Client
• Type of Engagement: Fulltime
• Location: Bangalore, India

Job Description

Job Description / Requirement:
• Experience in Search Engine Marketing (SEM)
• Proven track record of success in managing and optimizing PPC campaigns
• Strong leadership and management skills
• Strong analytical and problem-solving skills
• Knowledge of Google Ads, Bing Ads, and Google Analytics & Adobe analytics
• Experience with A/B testing and conversion rate optimization
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Team Handling Experience

Responsibilities
• Lead the development and execution of a comprehensive Search Engine Marketing strategy
• Manage a team of search engine marketing specialists and ensure their efforts align with the overall strategy
• Manage and optimize PPC campaigns on Google and Bing
• Conduct regular market and competitor research to identify new opportunities and stay ahead of the competition
• Monitor campaign performance and make data-driven decisions to improve results
• Collaborate with other teams (e.g. content, design, and sales) to develop and implement effective landing pages and ad copy
• Stay up-to-date with the latest search engine marketing trends and industry developments
• Prepare reports and present results to senior management
• International Experience US, UK, Europe in PPC Campaign management

KPI's
• Increased website traffic from search engines
• Increased lead generation through search engines
• Improved cost per sale Improved return on ad spend (ROAS)
• Improved quality score Increased market share in the mobile sim card acquisitions industry

Mandate Skillsets / General Skills
• Proven experience as SEM Manager
• 10+ years of SEM Google & Bing
• SEM Strategy and planning
• Budget handling and allocation
• End-to-end SEM campaign management experience
• Hands-on experience on Google Analytics, digital Marketing Tools
• International Experience in PPC / SEM

Education Qualification
• Bachelor's or master's degree in marketing or a related field

If you are interested to pursue the opportunity, please send your updated resume to sam@agiledatapro.com along with your rate / salary information