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Head Digital Product Management

IDFC FIRST Bank Limited
Mumbai, Maharashtra
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12 hours ago
Full–time
Role/ Job Title: Head Digital Product Management

Business: New Age

Function/ Department: Digital Platform

Place of Work: Mumbai

Role Summary :

Part of a highly engaged and cross-functional talented team that champions digital product strategy and product road mapping for a suite of complex customer-facing digital experiences, delivered through a leading mobile banking application. Trend snapper, responsible for the end-to-end management of product offerings for potential & new-to-bank customers. Enhance engagement & experience of potential customers, to drive acquisition through the mobile banking application.

Roles & Responsibilities:
• Set strategic direction & provide support to design & deliver on initiatives to drive engagement & acquisition of new users.
• Consistently analyze competitors and global industry leaders & fintech to develop a deep understanding of the latest innovations, digital disruptions, and new & upcoming trends.
• Responsible for customer journeys, features & experiences of new to-bank customers.
• Assess trends and customer behavior using analytics to identify, analyze and implement new innovations.
• Build alignment across product teams, cross-functional partners, business teams and the leadership.
• Provide data, analysis and reporting to internal stakeholders on the impact of digital products.
• Lead conversion rate optimization on digital products & interventions to drive up app store ratings.
• Collaborate with design, content, and agency teams to conduct user research & ensure customer experience-driven design.
• Incorporate customer & business feedback into product roadmaps, effectively negotiating tradeoffs & conflicting priorities.
• Create industry benchmarking reports and thought leadership whitepapers.

Secondary Responsibilities:
• Relationship management with internal technology users and vendors.
• Accountable for performance and uptime of the solution as measured by department KPIs.
• Champion agile development to improve products and processes.
• Making sure buy-in from stakeholders in all major decisions and strategies and clear instructions and deliverables for the development.

Managerial & Leadership Responsibilities:

Lead the squad with thought and process leadership pertaining to their domain or functional area.

Key Success Metrics:

Lead squads/team(s), manage product(s) and its vision and roadmap, Ideate, Deliver & Effectively track all the deliverables.

Domain Expertise:
• Solid understanding of consumer/ banking/ fintech products & journeys
• Deep knowledge of industry trends to be able to create a high value product vision.
• Experience in competitor research & analysis and industry benchmarking
• Grasping & communication of the of voice of customers

Qualification/ Education Requirements:
• MBA from Tier I/II business school; minimum of a bachelor’s degree from Tier I/II institutes.
• 12+yrs of experience, with 5+ years in Management Consulting, FinTech’s & Consumer Tech; open to others