Salesforce Marketing Cloud Consultant

Published date: 2024/01/10
  • Location: Bangalore, Karnataka, India
Profile: Salesforce Marketing Cloud Consultant

Job type: Contract

Location: Remote

Requirement:

3+ years of Marketing Cloud implementation and consulting

Uplift with Uplers

We are proud to say that each day at Uplers is about its people. Being a People First organization, our culture believes in looking at our team as the foundation of Uplers’ success. We believe that a happy working environment enhances innovation which is why we have strived to create a people-focused culture over the years. We also provide equal opportunities to all because our people are the real heroes of Uplers.

What is Uplers Talent Solutions

Uplers Talent Solutions is a catalyst for every candidate looking for a once-in-a-lifetime opportunity to work for global companies.

Salesforce Marketing Cloud Consultant

The Salesforce Marketing Consultant position will architect and lead Marketing Cloud Engagement (core Marketing Cloud) solution implementations

The ideal candidate will have a strong background in business process consulting, technical solutioning, and hands on Marketing Cloud implementations. In this position, you will be working on multiple projects at once. You will work with clients and other internal team members to identify specific needs and utilise Marketing Cloud Engagement to meet those requirements. You will work with clients to ensure successful implementations. You should be technically capable and confident in your approach to helping customers embrace and adopt new technology.

Basic Qualifications:
• Experience in full-lifecycle implementations of Marketing Cloud Engagement
• Ability to architect and build emails and journeys within Marketing Cloud Engagement based on client requirements
• Ability to segment lists of subscribers in Marketing Cloud Engagement through filters, SQL, and data extensions.
• Ability to customise email content through AMPscript and dynamic content blocks.
• Ability to manage subscribers and subscriber data through Automation Studio and automated activities
• Knowledge of how to integrate Marketing Cloud Engagement with Sales Cloud via Marketing Cloud Connect, and/or integrating Marketing Cloud Engagement with outside systems through Automation Studio
• Ability to make deadlines, identify risks that put deadlines in jeopardy, and communicate those risks to team members and client stakeholders
• In-depth knowledge of the Salesforce Marketing platform
• An understanding of database management systems, and process and experience in managing data migration and integration
• Proven experience of building proof of concepts, demos, and participating in requirements gathering sessions.
• Demonstrable experience in skills that relate to successful consulting and implementation of marketing automation tools
• Strong written/verbal communication skills
• Highly organised in a fast-paced, cloud environment

Desired Qualifications:
• 3+ years of Marketing Cloud implementation and consulting experience
• Marketing Cloud Consultant and/or Marketing Cloud Developer certifications highly desired
• Deep understanding and experience in building integrations between Marketing Cloud Engagement and Sales Cloud via Marketing Cloud Connect, and/or Marketing Cloud Engagement with outside systems through Automation Studio
• Experience with other facets of the Salesforce Marketing Cloud platform, including Mobile Connect, Marketing Cloud Advertising (Ad Studio), Marketing Cloud Engagement (Pardot), Marketing Cloud Intelligence (Datorama), Marketing Cloud Personalization (Interaction Studio), Distributed Marketing, and/or Customer Data Platform
• Strong experience in developing efficient and effective AMPscript, SSJS, and SQL
• Experience in Agile delivery methodology
• Excellent written and verbal communication skills
• Proven experience leading clients and working with project teams on complex solution implementations

Responsibilities Include:
• Lead business process discovery and requirements gathering sessions
• Create detailed business process diagrams, blueprints and future state solutions
• Write user stories and acceptance criteria for identified Marketing Cloud Engagement requirements
• Define, document, and build clients’ business and technical requirements for Marketing Cloud Engagement
• Demo Salesforce Marketing Cloud Engagement implementations
• Drive user acceptance testing and adoption
• Train and enable end users on the Marketing Cloud Engagement platform
• Write training materials to enable adoption of the Marketing Cloud Engagement platform
• Present compelling messaging to C-Suite level, VP-level, and director-level audiences
Company Name: Uplers

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