Sales Manager

Designation: Area Sales Manager (Lucknow) General Trade

Experience: 3-5 years

Salary: ₹ 35,000 – 45,000/- Monthly

Location: Lucknow

Candidates only from FMCG, COSMETIC & HOMECARE industries are preferred.

Job description

Key Requirements:
• Candidate must have minimum 3 years’ experience working as Area Sales Manager (FMCG, Cosmetic & Homecare industries only) in Whole Lucknow & surrounding area markets.
• Accountable for driving P&L in the assigned territory.
• Candidate must have hired & handled a team of ISR, SO, TSR etc.
• Candidate should have a strong marketing network with retail level geographical knowledge of the areas.
• Leadership quality to handle the Sales Team and Channel Partners
• Ability to analyses Business Target and Planning to Achieve the same
• Should be familiar with SFA applications & must have good knowledge of excel & PowerPoint.

Key Responsibilities:

Area Business Planning
• Drive business planning for the area by cascading monthly sales targets for the area to Sales Executives and Sales Officers while defining road-map for target achievement
• Develop road-map to achieve Sales targets for the area focusing on coverage expansion, distributor-wise plans and logistics plans
• Provide inputs for manpower planning for Sales Executives and Sales Officers

Sales Planning & Operations
• Deploy Sales Strategy for the area by maximizing revenue achievement through the defined mix of different Sales Channels.
• Drive achievement of Primary and Secondary sales targets through addition of new distributors, developing existing accounts and building a robust Sales & Distribution infrastructure
• Develop coverage expansion plans and guide subordinates in driving achievement of the same; appoint and train new distributors in the area as per the planned number of distributors.
• Handle the New Product Launches with excellence to achieve the desired results.
• Guide team in building relationships with channel partners; proactively participate in building long term relationships with critical partners
• Plan & manage the fund flow of the assigned territory with time realization of receivables within the credit limit.
• Coordinate closely with Production and Logistics teams to ensure timely order fulfilment and documentation.
• Plan & execute the ATL/BTL marketing activities in the assigned territory within the allotted budget.
• Drive visibility initiatives and trade promotions in line with the marketing plan of the company.
• Plan, drive & handle implementation of applicable trade promotions for the territory as per guidelines from ZSM.
• Track competitor's field activities and identify ways to counter them
• Interact with distributors on a regular basis and seek feedback; address any grievances in a timely and prompt manner

Operational Excellence
• Drive initiatives focusing on Sales Enablement and enhanced SCM effectiveness such as Sales & Operations discipline, Sales Force automation, etc. across the area
• Oversee timely submission of required data to the Sales Manager on a monthly basis - sales monthly reports, distributor claims, team expenses etc.

Team Management
• Drive a culture of performance among-est subordinates - set goals, review and manage performance, guide and counsel and provide feedback on performance so as to ensure a motivated and committed team.
• Develop the capabilities to take on higher responsibilities while performing the given/in-charge responsibilities at various levels within the functions.
• Drive adequate training of sales teams to meet the requirements of the role and be able to handle market dynamics.

Job Type: Full-time

Salary: ₹35,000.00 - ₹45,000.00 per month

Benefits:
• Life insurance
• Provident Fund

Schedule:
• Day shift

Ability to commute/relocate:
• Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

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