Sales & Business Development Manager

Company

Docplexus is one of the largest and fastest growing online platforms for doctors in the world. With over 3,80,000 doctors in its community, Docplexus focuses on peer-to-peer exchange of patient cases, dialogue, and interdisciplinary learning to improve medical outcomes. It is a trusted and secure platform accessible exclusively to medical practitioners, offering real time dialogues, exchange and interactions in clinical forums, knowledge centers, treatment guidelines, certified educational resources, and latest medical news.

Job Description
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

What you get
• First-hand exposure to contributing to business growth
• Excellent healthcare orientation
• Opportunity to lead the front-end development efforts
• Working in an agile organization with motivated & passionate team members
• Tremendous room for growth & learning

Desired Skills
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Experience
• 2-3 Years of experience in Digital Marketing
• Healthcare/Pharma background preferred

Industry Type
• Healthcare / Pharma / Medical devices / Medtech background preferred

Education
• Degree in Marketing/Digital Marketing/Business Administration

Location
• Mumbai/Pune

Work Environment
• You will be joining a dynamic set-up and a high-performing team with proven success and a super-fun culture with cross-functional diversity and learning
• Nurturing environment with advanced digital healthcare cosmos with guidance from our Board members and international alliances.
• You will be truly empowered on-the-job to foster responsibility, independent entrepreneurial ability, and creative thinking.
• You will be supporting improvement of healthcare outcomes globally alongside a passionate bunch of great folks