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RL - Rural Lending:Area Sales Manager

Published date: 2026/11/09
  • Location: Bikaner, Rajasthan, Bikaner, Rajasthan, India
The Area Sales Manager (ASM) is responsible for maintaining the P&L of the location and for the business expansion and growth of the lending book of the area so as to achieve the topline and profitability goals. The ASM coordinates with the Sales managers to ensure that they are able to respond proactively to the business issues and challenges by providing them with the required guidance and support

Key Responsibilities
• Drive the business in the geography through the sales resources and ensure attainment of targets
• Map the business potential in the geography of operation
• Manage the quality of portfolio through soft recovery in early bucket defaults
• Organize activities/events across channels to increase lead generation
• Conduct field visits in case of High value loan proposal
• Liaise with internal stake holders to improve sourcing and ensure quick conversion of business
• Review the weekly business performance report of RMs
• Organize training sessions, guide & coach RMs to enable them to attain the desirable sales performance levels
Company Name: Axis Bank

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