Retention Marketing Manager

Full–time
Experience: 5+ years

Notice Period: Immediate - 30 days

Location: Gurgaon (work from Office)

Job Description:

Skills Required:
• 5+ Years of experience in Retention, Revenue, Branding, Brand Positioning, and Digital Marketing.
• Proven working experience as Brand Manager or an equivalent position
• Prior experience in real-money gaming, precisely fantasy sports, the company will be a plus
• Proven ability to scale games
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target players and devising effective strategies to give them the right experience
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with the latest trends and marketing best practices

Mandatory Tools:

· Clever tap, Mo engages, Web Engage, Net-core

· Daumauwau Daily/Weekly/Monthly Analysis

· Tableau, SQL, Microsoft Office tools, apps flyer

· Cohart

Job-Responsibilities:

· Take care of leading metrics like M0-M3 Retention

· Should be analytical in his approach

· Analyse brand positioning and consumer segments to rightly target them

· Lead the creative and brand positioning of our product(s) in all retention campaigns

· Grow our brand and build communities among Real Money Gaming enthusiasts

· Grow games and drive CAC to LTV numbers

· Should lead our player engagement plan and devise region-specific strategies basis the gathered insights

· Manage a team of marketing people working on Retention & Brand initiatives

· Lead creative development efforts for our product(s) for all social media platforms

· Lead the social media strategy for our games and create engaging campaigns across platforms

· Measure and report the performance of all marketing campaigns, and assess ROI and KPIs

· Monitor market trends, research consumer markets, and competitors’ activities

· Work closely with media planning agencies, production houses, and market research companies