Retention Marketing Manager

Responsibilities:-

• Manual and Automation Campaigns KPIs chase.

• Plan and execute Manual and automated campaigns for maximum revenue extraction along

with optimized KPIs like Open rate, CTR, CR, ROAS and lower effective discount %Campaign

Design & Operations- Ideate, build & execute customer lifecycle campaigns (Automated &

Non-Automated) to increase repeat purchase & LTV from existing customers- Manage full

ownership of monthly/quarterly/annual sale events on BellaVita and Bevzilla to maximize &

deliver on revenue & engagement targets - Campaign planning, execution, the launch of new

engagement activities, etc.

• Campaign & Customer Analytics- Work closely with the Analytics team to drive customer &

campaign analytics to improve the efficiency of retention programs/campaigns - maximize

revenue, conversions, and engagement metrics- Implement & optimize daily/weekly/monthly

retention & customer lifecycle campaigns (automated & non-automated) to deliver on growth

targets ownership Of Retention Projects- Innovate, launch & drive new retention marketing

initiatives to build app base, customer engagement & stickiness.

• Project Management & end-to-end execution of retention projects coordinating with

Marketing, Product/Tech & Analytics Teams, and Coordination With Stakeholders For

Campaign Execution.

• Work closely with Site, Design & Copy, and CRM teams to execute all retention/customer

lifecycle campaigns.

Skills and Qualifications:-

• Hands-on experience in campaign management platforms (s) like a clever tap, net core, and

MoEngage.

• E-commerce experience in CRM (Email, SMS, Push & WhatsApp) or other Marketing functions.

• Good working knowledge of SQL, MS Excel, Google Analytics, and similar data analytics tools

Skills/Competencies Required.

• Experience working with both apps & Websites.

• Experience in campaign planning, execution, and measurement of KPIs.

• Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic

environment Key Objectives.

• To own and drive customer retention projects & initiatives designed to increase repeat

purchases, customer engagement, LTV, and retain customers (reduce churn).

Interested candidates may connect at - Somesh.malviya@idamwellness.com