Retention Executive
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
Role Expectations:
• Launch & Manage Loyalty Programme for Customers acquired across DTC & Brand Stores.
• Conceptualizing & partnering to build the technology.
• Launch, promote & run the Loyalty Programme.
Role Deliverables:
Define Programme Construct
• Understanding existing consumer behavior
• Determining what kind of construct would work best
• Designing of Rewards earning & Redemption
• Cost construct for P&L Plan of the Programme
• Seamless Cross-Brand linkage
• Exploring curated partnerships with other complimentary brands
Build Tech & integrate with Website, App and Store POS
• Customer Data Platform (CDP) integrated with Marketing Automation Platform(MAP)
• Build Consumer information, onboarding & usage journeys within Web & App
• Seamless integration with cart & pos checkout
Communication & Design
• Communication & Experience design across all touch point’s pre & post
On boarding – physically & digitally
• Initiatives for profile enrichment of existing customers
• On-Going communication to earn, redeem, lapsing, upgrading etc.
• Build automated communication journeys through MAP
Ongoing Management to Drive
• Enrollment & Adoption
• Micro- Cohorting & Personalization
• LTV Improvement
• Emotional connect & experiences
• NPS & Referrals
Business Analytics to improve
• AOV on subsequent orders
• Category penetration
• Product width
• Repeat product usage
• Launch & Manage Loyalty Programme for Customers acquired across DTC & Brand Stores.
• Conceptualizing & partnering to build the technology.
• Launch, promote & run the Loyalty Programme.
Role Deliverables:
Define Programme Construct
• Understanding existing consumer behavior
• Determining what kind of construct would work best
• Designing of Rewards earning & Redemption
• Cost construct for P&L Plan of the Programme
• Seamless Cross-Brand linkage
• Exploring curated partnerships with other complimentary brands
Build Tech & integrate with Website, App and Store POS
• Customer Data Platform (CDP) integrated with Marketing Automation Platform(MAP)
• Build Consumer information, onboarding & usage journeys within Web & App
• Seamless integration with cart & pos checkout
Communication & Design
• Communication & Experience design across all touch point’s pre & post
On boarding – physically & digitally
• Initiatives for profile enrichment of existing customers
• On-Going communication to earn, redeem, lapsing, upgrading etc.
• Build automated communication journeys through MAP
Ongoing Management to Drive
• Enrollment & Adoption
• Micro- Cohorting & Personalization
• LTV Improvement
• Emotional connect & experiences
• NPS & Referrals
Business Analytics to improve
• AOV on subsequent orders
• Category penetration
• Product width
• Repeat product usage
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