Retail Marketing Manager

We are looking for a “Marketing Manager - Retail" to join us at our Mumbai office. To be considered, the applicant must meet the following requirements:

Role:
• Play a significant role in developing and implementing strategic plans in line with the company's vision.
• Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through traditional and alternative channels.
• Develop segmentation and customer relationship models through market research / end-user insights that better identify targets and allow for more customized marketing programs.
• Create an alternate avenue to generate demand for the company brands to end-user, consumer-driven.
• Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities.

Competencies and Skills:
• Strong business and financial acumen and the ability to link marketing strategy and results directly to overall business strategy and company financial goals.
• The ability to develop a strategy from an in-depth analysis of consumer and/or customer insights.
• Proven success in driving results and delivering a return on investment to the company.
• Comprehensive program development skills, from broad-reach advertising to highly targeted, direct marketing across all relevant marketing channels and platforms.
• A track record of new product development with strong marketing and communications skills.

Requirements:
• Must be a Graduate in Pharmacy and Post-graduate in Marketing / Brand Management
• Should have a Minimum of 8 years of overall experience with at least 4 years in creating brands.
• Currently working in the Pharmaceutical, OTC or FMCG industry