Retail Marketing Manager
Published date: 2026/11/07
- Location: Bengaluru, Karnataka, India
About B:Live:
B:Live is India's first Electric Vehicle Experience Platform started in 2018 with a vision to 'Accelerate Adoption of EVs for a Sustainable Future’.
B:Live has 2 business verticals – B:Live EBike Tours (www.blive.co.in), which has grown its presence to 15 cities across 9 states with over 15000 engaged customers and B:Live EV Store (www.store.blive.co.in), which offers a seamless platform for EV buyers to experience and own an electric vehicle.
Since its inception, B:Live has received multiple recognitions from across the EV ecosystem and is set to be a significant player in the fast growing EV industry.
B:Live EV store is India’s first Multi Brand Electric Vehicle Retail Platform offering EV solutions to individual buyers and businesses. Launched in 2020 as an online marketplace for Electric Vehicles, BLive is rapidly expanding its presence in the offline B2B market.
The Retail Marketing Manager will be responsible for Ideation, design and roll out of all BTL marketing and customer plans across all channels for B:Live's EV Stores.
Location: Bangalore (Koramangala)
Key Deliverables:
• Planning & implementing marketing BTL promotional activities across all online & offline channels.
• Formulate promotions and consumer engagement activities in line with budget & brand guidelines
• Delivering experience at all consumer touchpoints – Residential properties, RWS, Corporate parks etc.
• Working closely with the Field Sales teams to drive high quality, cost-effective on ground execution.
• Working on pricing, proposals, discounting, offers, promotions and activations.
• Monitor and measure ROI of various activations in the BTL Activations space.
Key Qualifications:
• Post Graduate Degree in Sales/ Marketing
• Candidates must have 3 - 5 years of Consumer Experience/ BTL activations background with strong communication and execution skills.
• A strong go-getter with the ability to plan and implement an activity end to end
B:Live is India's first Electric Vehicle Experience Platform started in 2018 with a vision to 'Accelerate Adoption of EVs for a Sustainable Future’.
B:Live has 2 business verticals – B:Live EBike Tours (www.blive.co.in), which has grown its presence to 15 cities across 9 states with over 15000 engaged customers and B:Live EV Store (www.store.blive.co.in), which offers a seamless platform for EV buyers to experience and own an electric vehicle.
Since its inception, B:Live has received multiple recognitions from across the EV ecosystem and is set to be a significant player in the fast growing EV industry.
B:Live EV store is India’s first Multi Brand Electric Vehicle Retail Platform offering EV solutions to individual buyers and businesses. Launched in 2020 as an online marketplace for Electric Vehicles, BLive is rapidly expanding its presence in the offline B2B market.
The Retail Marketing Manager will be responsible for Ideation, design and roll out of all BTL marketing and customer plans across all channels for B:Live's EV Stores.
Location: Bangalore (Koramangala)
Key Deliverables:
• Planning & implementing marketing BTL promotional activities across all online & offline channels.
• Formulate promotions and consumer engagement activities in line with budget & brand guidelines
• Delivering experience at all consumer touchpoints – Residential properties, RWS, Corporate parks etc.
• Working closely with the Field Sales teams to drive high quality, cost-effective on ground execution.
• Working on pricing, proposals, discounting, offers, promotions and activations.
• Monitor and measure ROI of various activations in the BTL Activations space.
Key Qualifications:
• Post Graduate Degree in Sales/ Marketing
• Candidates must have 3 - 5 years of Consumer Experience/ BTL activations background with strong communication and execution skills.
• A strong go-getter with the ability to plan and implement an activity end to end
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