Regional Marketing Manager
Published date: 2024/01/10
- Location: Bengaluru, Karnataka, India
Purpose of the Job
Be instrumental in driving business through seamless GTM execution, creating high market visibility, brand recall and micro-marketing initiatives.
Deliverables
• Create visibility to drive TOMA and brand preference at Banking Points, merchants and other multiple distribution channels
• Design new initiatives in retail / merchant space to induce customer excitement for all product categories.
• Devise brand collateral strategy as per different outlet type, in lines with the Bank’s Central GTM.
• Create and deploy POS and allied items at most cost effective rates
• Plan and drive ROI linked micro-marketing initiatives, aligned with business teams with key focus on scaling up the revenue – Acquisition, AePS, Remittance, Insurance etc.
• Be the voice of customer in your region ( end customer, retailer , B2B customer etc). Highlight business opportunity , product ideas to central team .
Demonstrate
• Conceptual thinking
• Good communication and creative skill
• Team player with strong interpersonal skills
• Proactive
• Planning & execution capabilities
• Ability to multi task and work in cross functional environment.
Working Experience:
8+ years in MarCom planning and execution, preferably in South India or someone who is willing to move to South, in Telecom / FMCG / White Goods/ Advertising Agency
Be instrumental in driving business through seamless GTM execution, creating high market visibility, brand recall and micro-marketing initiatives.
Deliverables
• Create visibility to drive TOMA and brand preference at Banking Points, merchants and other multiple distribution channels
• Design new initiatives in retail / merchant space to induce customer excitement for all product categories.
• Devise brand collateral strategy as per different outlet type, in lines with the Bank’s Central GTM.
• Create and deploy POS and allied items at most cost effective rates
• Plan and drive ROI linked micro-marketing initiatives, aligned with business teams with key focus on scaling up the revenue – Acquisition, AePS, Remittance, Insurance etc.
• Be the voice of customer in your region ( end customer, retailer , B2B customer etc). Highlight business opportunity , product ideas to central team .
Demonstrate
• Conceptual thinking
• Good communication and creative skill
• Team player with strong interpersonal skills
• Proactive
• Planning & execution capabilities
• Ability to multi task and work in cross functional environment.
Working Experience:
8+ years in MarCom planning and execution, preferably in South India or someone who is willing to move to South, in Telecom / FMCG / White Goods/ Advertising Agency
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