Regional Marketing Manager

Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Department: Marketing & Communications, Consumer Banking Group

Purpose of the job: To execute marketing activities at cluster/regional level, providing support to business teams at local level to generate viability for the brand and to create customer accusation opportunities.

Key duties & responsibilities:
• Drive branch visibility for all branches in the designated region/cluster through multiple marketing and engagement activities on a continuous basis.
• Engagement with branch banking teams to ensure sales support, product marketing support, internal branch branding, brand marketing collateral, events & activation support and permission etc.
• Execute national brand/product campaigns at local level and help drive footfall at branches.
• Co-ordination with the central marketing team towards branch communication & activations etc.
• BTL and Activation support – BTL activities in the branch catchment area for lead generation and business accusation. Design, execute and liaison with local vendors to ensure maximum returns on the investment
• Event Management – Execute all customer, partner and internal events for the cluster/region/zone.
• MIS and tracking – Effective MIS management on all the leads that are generated out of BTL activities or events. Reporting business to lead conversion to the central marketing team
• Budgets management – Execute all marketing requirements within a specific budget that is preapproved. Effective budget management to ensure that we get maximum returns on the investments
• Ensure all activities are compliant to the necessary guidelines

Experience & Skills:
• 5-7 years of hands-on experience in regional marketing, BTL & ATL activations and events.
• Should be able to create good working relationships with various teams at the region, vendors and central marketing team
• Should have the ability to work under strict deadline and work under pressure
• Evaluate and control marketing spends
• Vendor management to ensure more bang for the buck.
• Implementing marketing plans and

Educational Requirement:

Graduate / Postgraduate preferably in the field of marketing

Language Proficiency:

Fluent in English and relevant local language