Regional Channel-Analytics Manager-BRANCH...

Job Role: RCAM/ZCAM is a Regional / Zonal role that revolves functioning below core objectives at Region/Zone level: • Driving Health Score for RL-Branch Banking portfolio through Regional Leadership across the Regions/Zones. • Regional Channel Drives & Analytics support to Region / Zone with an objective to help to achieve their topline budgets through analytical insights. • Digital Adoption & Digital Txns drive across the LOBs • Portfolio quality movement & driving awareness of Analytical tools to Channel Job Requirements: • Support to Areas/Regions to drive and review performance on Health Parameters for managed portfolio, Driving Digital adoption and identify the areas of improvement with AM/RBM. Draw an operational plan to drive portfolio Health targets and ensure that the key aspect of customer engagement through granular book coverage is achieved with special focus on digital banking and consumer assets product. • Regional Channel Campaigns Drive & Analytics support to Region / Zone with an objective to help Branches/Area/Region to achieve their topline budgets through analytical insights by providing product level Opportunities/Potentials, EBT or Business Enablers etc. drive. • Intelligent analytical insights to contribute towards achievement of product level top line targets across the zone and support Regions/Areas by providing Product level data opportunities through Local/ Central level campaigns and use EBTs (Event Based Triggers) as an opportunity tool to generate business out of it. • Drive Channel Campaigns in the Area/Region across LOB’s through Central / Local level designed campaigns. Data support for the same would be provided by the HO/Analytics team. • Drive adaptability of Analytical tools for the channel including Reliability, PMPT, UNICA & EBT triggers etc. in the zone across all Regions/Areas. • Drive Interact/Reliability/CRM adoption across all areas and Regions in Zone. • All the data support would be taken care by Central Team and RCAMs/ZCAMs to ensure no CRN level data to be distributed across the Area/Regions