Public Relations Communications

Job Role:

1. Be the bridge between media and Kotak Securities (KSL) and Kotak Mahindra AMC (KMAMC) and ensure we increase the share of voice for the Kotak entity among its competition.

2. Drive product and platform based PR for all key segments at KSL and KMAMC

3. Ensure ongoing media engagement for all active spokespersons and map them vis-à-vis their competition

4. Understanding of macro and micro-economic trends and ability to understand and execute Kotak’s participation using PR tools and techniques

5. Work closely with product and service teams as well as with marketing teams of the two businesses to understand the offering and how best we can position it for investors using PR as a tool

6. Draft press releases, announcements and notes for Kotak Securities and Kotak Mahindra AMC in collaboration with businesses as well as the PR agency.

7. Gather and analyse media coverages for spokespersons vis-à-vis their competition and deliver in-depth report on a monthly and quarterly basis.

8. Send out daily coverages and announcements to the select internal groups

9. Analyse and report on weekly, monthly and quarterly basis about the PR & Communication performance of the respective businesses

10. Availability and participation in all trending topics during market hours alongside monitoring of what our competition is up to.

11. Handle digital and social PR activities for the businesses and products purely from a reputation and a recall point of view.

Desired Experience:

1. Minimum of 12-15 years of experience in PR & Corporate Communications

2. Exposure in the BFSI sector will be a preferred in a full time role

3. Hands on experience in all major areas of communications – External & Internal communications, CSR Communications, Leadership communications, digital and social PR.

4. Media Relations or exposure to media handling and reputation management is desirable

5. PR Measurement and analytics – usage of advanced tools in analysing and preparing media reports

6. Excellent proficiency in English and Hindi, speaking, reading and writing is a must

7. Strong understanding of sentiment analysis vis-à-vis business and product performance is desirable.

Educational Qualification:

Full time Masters in Journalism & Mass Communications from a reputed institution