Programmatic Media Manager

Hiring Programmatic Media Manager to work with an award winning beverage brand at Mumbai

This is an exciting role and would entail you to
• Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD.
• Able to ideate successful audience segmentation aimed at reaching a client goal.
• Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas downstream client funnel optimization.
• Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities.
• Able to make compelling arguments based on data and results for more client data access.
• Working with agency team to develop best-in-class solutions based on available tech.
• Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
• Understands and can describe bottom up planning, how client goals and KPIs to platform activation strategies/tactics across the funnel.

This may be the right role for you if you have
• Minimum 8 years of experience in managing programmatic campaigns for large clients.
• Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients
• Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
• Able to proficiently describe all possible KPIs and how they fit into the customer journey.
• Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Warm regards,

Whizz HR