Product Marketing Executive

About Omnigrow Media

We provide eCommerce marketing services to scale your online business for the world.

We don't care about your degree, We only ask for skills. If you think you are skilled enough and are interested in building next-generation eCommerce platforms, you can email us for an interview or apply for this job.

Role and Responsibilities

Go-to-market strategy
• Define and validate market segmentation, industry, and buyer/user persona focus
• Conduct market research analysis win/loss analysis, and competitive analysis
• Conduct market share analysis and create business cases for new product capabilities
• Guide strategic investment in product, marketing, and sales
• Product launches
• Manage product launches and new releases
• Craft differentiated product messaging and positioning for internal and external audiences
• Drive naming, messaging, and rollout of new product capabilities

Compelling stories
• Craft visual narratives based on data and research findings
• Create narratives, value propositions, and repeatable sales tools
• Manage and maintain product content and messaging

Product subject matter expertise
• Act as product subject matter expert for sales, operations, services, marketing, and solutions
• Guide marketing program operations for digital and demand generation
• Experience- At least 1 year of relevant product marketing, product, market research analyst experience
• Preferred experience working for a SaaS company
• Strong preference for experience working in integration space

Skills/Tools
• Robust detail-oriented approach to time and work management
• Self-motivated, driven by tangible deliverables and outcome-oriented performance goals
• Strong written and verbal English communications applicable across all levels and functions including executives, prospects, and customers
• Strong presentation and reporting skills
• GSuite
• reports and dashboards Tools