Product Manager-Credit Cards
Published date: 2026/11/06
- Location: Mumbai, Maharashtra, India
Role/Job Title: Product Manager
Business: Retail Banking
Function/ Department: Credit Cards
Place of work: Mumbai
Roles & Responsibilities:
The position will be responsible for owning, strategizing and managing marketing & early activation actions for the segment, managing content and campaigns along with portfolio and marketing team
• Identify the segment needs, develop & manage the product offering thru constant competition benchmarking, CVP interventions, build relevant features & offers to drive customer value proposition & profitability
• Designing go-to market strategies, enabling the appropriate marketing communication across acquisition, tactical & topical campaigns
• Work closely with Analytics team for creating the right personas basis lifestyle, behaviour, propensity etc for customized and differentiated acquisition messaging for optimal conversion
• Tracking and optimising the segment early activation & usage for better profitability
Work closely with marketing campaign team to keep creating novel portfolio & customer engagement campaigns
represent segment & own all customer complaints & escalations
Secondary Responsibilities:
1. Gain a deep understanding of customer persona & experience, identify and fill gaps
2. Act as a product evangelist understanding the segment awareness and build an awesome customer marketing plan
3. Drive and achieve the agreed business plan and P&L metrics though sales support and interventions
4. Drive new initiatives & product development across millennial segment
Business: Retail Banking
Function/ Department: Credit Cards
Place of work: Mumbai
Roles & Responsibilities:
The position will be responsible for owning, strategizing and managing marketing & early activation actions for the segment, managing content and campaigns along with portfolio and marketing team
• Identify the segment needs, develop & manage the product offering thru constant competition benchmarking, CVP interventions, build relevant features & offers to drive customer value proposition & profitability
• Designing go-to market strategies, enabling the appropriate marketing communication across acquisition, tactical & topical campaigns
• Work closely with Analytics team for creating the right personas basis lifestyle, behaviour, propensity etc for customized and differentiated acquisition messaging for optimal conversion
• Tracking and optimising the segment early activation & usage for better profitability
Work closely with marketing campaign team to keep creating novel portfolio & customer engagement campaigns
represent segment & own all customer complaints & escalations
Secondary Responsibilities:
1. Gain a deep understanding of customer persona & experience, identify and fill gaps
2. Act as a product evangelist understanding the segment awareness and build an awesome customer marketing plan
3. Drive and achieve the agreed business plan and P&L metrics though sales support and interventions
4. Drive new initiatives & product development across millennial segment
0 page views
Related listings
-
Chief AccountantBankIndependently handles the finance and accounting of a country cluster of significant size, revenue and complexity Manages a team to deliver the day to day accounting. Ensures true and fair view of financials are published effectively Has responsibili...2026/11/10
-
Analyst - Investment OperationsBankInvestment Ops Analyst The Investment Operations Analyst assists with operational activities for the investment function, supporting the management of capital on behalf of pensions, endowments, corporate plan sponsors, and other institutional investo...2026/11/10
-
Debt Recovery Manager-Consumer DurableBankJob DescriptionRoles and Responsibilities Responsible for managing and undertaking collections process for debts that have been assignedRegularly track the portfolio for specific buckets for the assigned areaTrack and control the delinquency of the a...2026/11/10