PR Executive

Job Description

KRAs:
• Draft content to support a variety of PR programs including media recommendations, POVs and media pitches
• Help in planning & executing communication strategies as relevant for the clients of Pepper Interactive Communications
• Identify and initiate stories based on the plan for the company's clients
• Foster relationships with required media, influencers and other related parties
• Communicate with clients to show high-level strategic thinking and instill confidence in team management
• Involvement in all aspects of the communications and marketing initiatives/objectives with a high standard of initiative, creativeness, efficiency, and economy
• Maintain accurate records of media coverage
• Researching, media mapping, development of accurate media lists, development of research reports
• Monitor the accuracy and efficiency of intelligence essential to the company
• Work to ensure all of the organisation's objectives are executed with a high level of quality and on time

Requirements
The Ideal Candidate should:
• Possess strong communication, research & Interpersonal skills
• Are extremely well-organized and capable of executing multiple projects on multiple accounts promptly
• Have dynamic relationships with the media
• Have experience with negotiating celebrity, influencer, and brand partnerships
• Have proven success at generating relevant coverage for clients
• Be an effective communicator and have attention to detail
• Have the ability to build strong relationships and develop media contacts
• Awareness of different media intelligence with different publications
• Flexibility, Determination, and ability to cope under pressure
• Degree in Mass Communication, Marketing or a related field

Requirements
The Ideal Candidate should: Possess strong communication, research & Interpersonal skills Are extremely well-organized and capable of executing multiple projects on multiple accounts promptly Have dynamic relationships with the media Have experience with negotiating celebrity, influencer, and brand partnerships Have proven success at generating relevant coverage for clients Be an effective communicator and have attention to detail Have the ability to build strong relationships and develop media contacts Awareness of different media intelligence with different publications Flexibility, Determination, and ability to cope under pressure Degree in Mass Communication, Marketing or a related field