PPC Specialist
Published date: 2024/01/10
- Location: Dehli , New Delhi , India
Designation/Role : Google AdWords PPC Specialist
Role : Google AdWords PPC Specialist
Experience- 5-6 Years
Location- Delhi (Okhla Phase-3)
About the role:
We are looking for an extremely smart, results-oriented Digital Marketing Specialist (with B2B marketing experience) to come join our team. The successful candidate will be responsible for conceiving, planning and executing best in class website marketing strategies and drive the online paid (Google Adwords, Bing, LinkedIn, Facebook Instagram) marketing channel.
The candidate will propose, plan and execute new campaigns and regularly fine-tune existing ones with minimal oversight, partnering with business and technical teams to achieve project goals.
What you'll do most of the time:
• Execute and manage our entire paid marketing portfolio on Google (PPC, DSA, YouTube, Discovery, Performance Max etc), Bing, Facebook, LinkedIn and other platforms.
• Analyse and optimize pay-per-click (PPC) campaigns.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, in accordance with organization goals.
• Develop PPC strategies to increase online visibility
• Creating, maintaining, and optimizing paid campaigns through Google, and paid social platforms.
• Review, analyze and optimize landing pages according to the campaign performance
• Regularly perform keyword research and competitor analysis to add/remove campaign keywords
• Grow engagement through paid campaigns across key social media platforms.
• Monitor analytics to make recommendations to improve engagement.
What you'll need to qualify:-
• At least 5-6 years of solid hands-on experience spanning most of the areas of responsibilities described above
• Strong communication skills and high standard of oral and written English
• 100% understanding of PPC Marketing and tools (research + campaign execution)
• The ideal candidate will have a demonstrable smart marketing mind
• Understand the need to measure and appropriately quantify marketing projects
• Flexibility and results driven in a fast paced environment
• Strong bias for action and ability to prioritize projects
• Ability to quickly identify non performing projects and kill them if need be Confidence to run internal and external marketing related projects single handedly and with minimal supervision
• Possess understanding of the differences between B2B and B2C marketing and be from a B2B Marketing background.
• MS Excel skills are required
Preferred qualities and traits:-
• An MBA with specialization in Marketing or Communications is preferred.
Benefits:-
• Excellent Work/Life Balance
• Half Yearly Profit Sharing Program
• 5 Day Work Week
• Opportunity to make immediate and direct impact on company performance metrics
• Opportunity to work in B2B industry
Role : Google AdWords PPC Specialist
Experience- 5-6 Years
Location- Delhi (Okhla Phase-3)
About the role:
We are looking for an extremely smart, results-oriented Digital Marketing Specialist (with B2B marketing experience) to come join our team. The successful candidate will be responsible for conceiving, planning and executing best in class website marketing strategies and drive the online paid (Google Adwords, Bing, LinkedIn, Facebook Instagram) marketing channel.
The candidate will propose, plan and execute new campaigns and regularly fine-tune existing ones with minimal oversight, partnering with business and technical teams to achieve project goals.
What you'll do most of the time:
• Execute and manage our entire paid marketing portfolio on Google (PPC, DSA, YouTube, Discovery, Performance Max etc), Bing, Facebook, LinkedIn and other platforms.
• Analyse and optimize pay-per-click (PPC) campaigns.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, in accordance with organization goals.
• Develop PPC strategies to increase online visibility
• Creating, maintaining, and optimizing paid campaigns through Google, and paid social platforms.
• Review, analyze and optimize landing pages according to the campaign performance
• Regularly perform keyword research and competitor analysis to add/remove campaign keywords
• Grow engagement through paid campaigns across key social media platforms.
• Monitor analytics to make recommendations to improve engagement.
What you'll need to qualify:-
• At least 5-6 years of solid hands-on experience spanning most of the areas of responsibilities described above
• Strong communication skills and high standard of oral and written English
• 100% understanding of PPC Marketing and tools (research + campaign execution)
• The ideal candidate will have a demonstrable smart marketing mind
• Understand the need to measure and appropriately quantify marketing projects
• Flexibility and results driven in a fast paced environment
• Strong bias for action and ability to prioritize projects
• Ability to quickly identify non performing projects and kill them if need be Confidence to run internal and external marketing related projects single handedly and with minimal supervision
• Possess understanding of the differences between B2B and B2C marketing and be from a B2B Marketing background.
• MS Excel skills are required
Preferred qualities and traits:-
• An MBA with specialization in Marketing or Communications is preferred.
Benefits:-
• Excellent Work/Life Balance
• Half Yearly Profit Sharing Program
• 5 Day Work Week
• Opportunity to make immediate and direct impact on company performance metrics
• Opportunity to work in B2B industry
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