PPC Specialist

Job Description for (Lead Generation Specialist)

Position: Lead Generation Specialist

Minimum Qualification: Any Graduation

Location: Noida

Description: The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Roles & Responsibility:

· Managing PPC campaigns, monitoring reports, and ROI.

· Measuring the performance of campaigns through web analytics tools (Google Analytics, WebTrends, etc.).

· Keeping up-to-date with trends in social media.

· Creating innovative content.

· Overseeing the company's email marketing campaigns.

· Prepare and manage a digital marketing budget.

· Manage and improve online content, considering Google Analytics.

· Build an inbound marketing plan.

· Manage all digital marketing channels.

· Assisting the marketing team in developing content for advertising campaigns.

· Proofreading content for errors and inconsistencies.

· Editing and polishing existing content to improve readability.

· Conducting keyword research to increase traffic to the company website.

· Running company social media advertising campaigns.

· Building brand awareness by engaging relevant influencers.

· Generate new leads using email marketing, social media, and other relevant marketing channels to meet the sales target

Key Skills and Minimum Qualification:

· Degree in marketing, business administration, or similar.

· Extensive Lead Generation experience.

· Professional yet affable disposition.

· Neat, well-groomed appearance.

· Great networking skills.

· Excellent written and verbal communication.

· Resourceful, with outstanding research skills.

· Emboldened by challenges