PPC Executive

Job descriptionPPC Executive will be responsible for performance of company’s pay per click campaigns. PPC Executive will be managing, developing the campaigns and ensure that they meet performance and revenue targets in line with the overall marketing strategy.Job Requirements Experience & Skilled on Facebook Paid Marketing Campaign (at least 1.5 year) (Must Have)Preferable - Experience in Education Industry / Ed-Tech4-6 year experience in Performance MarketingData Driven Campaigning Strategy - Performance Data, Industry trends, Customer BehaviorWilling to take ownership of the paid campaigning activities for the portfolio assignedSelf-Motivated, Performance-Oriented, and can work with minimal monitoring and supervisionWilling to work in Dynamic and Challenging Start-Up cultureLooking forward to grow in your role along with OrganizationRoles & Responsibilities Daily optimization and testing of PPC campaigns for continual improvement across all channels including SEO/SEM/SMM search, display, remarketing and paid social.Media planning and budget distribution across various paid advertising channels for new and existing channelsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Execute and measure experiments and conversion testCollaborate with internal teams to create landing pages and optimize the user experienceUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpointsInstrument conversion points and optimize user funnelsCreating and sending weekly/bi-monthly reports with insightful commentary. It should not just be some numbers but some insights on what worked and what not, plan of action for upcoming weeks