PPC Executive

JD for PPC Manager (Pay Per Click)

Experience: 2 Years

Location: Gurgaon (Working from Office)

Industry: IT-Software / Software Services

Functional Area: Marketing, Advertising, MR, PR, Media Planning

Kindly go through the details thoroughly before applying.

Job Responsibilities:

· Planning of effective paid search strategies
· Launch and optimize PPC campaigns on Various Platforms
· Monitor accounts on search platforms (e.g. Google AdWords, Bing)
· Be involved in keyword selection and audience targeting
· Planning & Monitoring budget, adjust bids to gain better ROI
· Prepare monthly / weekly / daily reports
· Write attractive ad copies
· Do research and develop new campaigns across multiple channels
· Maintain partnerships with paid ad platforms
· Keep up to date of PPC and SEM trends
· Launch Email / WhatsApp marketing campaigns
· Launch social media campaigns
· Good knowledge of Google analytics and Search Console
· Reporting KPIs on a regular basis
Technical skills:

· Proven experience as a PPC Executive
· Good Experience in Lead Generation for various industry
· Experience in data analysis and reporting
· Knowledge of SEM and digital marketing concepts
· Familiarity with multiple platforms (e.g. Google ads, Facebook Ads, Bing/Yahoo Ads, LinkedIn Ads) is preferred
· Strong knowledge of analytics tools (Google Analytics, Tableau, WebTrends, and Search Console etc.)
· Understanding of HTML and XML is a plus
· Proficient in MS Office
· Proficient with tracking tools like Google Analytics, GTM, Facebook pixel etc.
· Excellent communication skills
· Proficiency in managing large-scale PPC accounts in a variety of different business verticals
Education-

· UG/PG: Any Graduate – Any Post Graduate, BCA, B.Tech etc.
Google Ads Certifications
Job Types: Full-time, Regular / Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

Health insurance
Leave encashment
Life insurance
Paid sick time
Paid time off
Provident Fund
Schedule:

Day shift
Supplemental pay types:

Joining bonus
Performance bonus
Yearly bonus
Ability to commute/relocate:

MG road , Gurgaon - 122002, Haryana: Reliably commute or planning to relocate before starting work (Required)
Experience:

PPC Campaign Management: 2 years (Required)
Work Location: One location

Speak with the employer
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