PPC Executive
Published date: 2026/11/08
- Location: Ahmedabad, Gujarat, India
Responsibilities
Participate in forming effective paid ads strategies
Launch and optimize various PPC campaigns
Oversee accounts on all platforms (e.g. Google AdWords, Facebook Ad manager, Google Merchant center)
Detailed technical knowledge of Google shopping
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Requirements and skills
Proven experience as a PPC Expert or Manager
In-depth google shopping ads knowledge
In-depth Facebook ads knowledge (For ecommerce and services)
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, GTM, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Participate in forming effective paid ads strategies
Launch and optimize various PPC campaigns
Oversee accounts on all platforms (e.g. Google AdWords, Facebook Ad manager, Google Merchant center)
Detailed technical knowledge of Google shopping
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Requirements and skills
Proven experience as a PPC Expert or Manager
In-depth google shopping ads knowledge
In-depth Facebook ads knowledge (For ecommerce and services)
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, GTM, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
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