Portfolio Manager-Credit Card
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
Role/Job Title: Portfolio Manager-Credit Card
Business: Retail Banking
Function/ Department: Credit Cards
Place of work: Mumbai
Job Purpose:
This position will be responsible to solve communication issues ( Onboarding, Activation, etc.) in order to have trendy, seamless and clear customer communication nudges across digital channels (Web, Mobile App, Statements, SMS, PN, Banners, etc.) and strategizing new campaigns basis industry trends, data insights etc.
Roles & Responsibilities:
• Managing product positioning, work on increasing card spends/drive regular customer engagements
• Complete ownership of customer portfolio p&l metrics including spends, cross-sell and book growth
• Tracking and optimising the segment activation & usage for better profitability
• Work closely with portfolio team for all portfolio & cross-sell related actions for millennial segment
• Lead interactions with marketing & campaign team to keep creating novel portfolio & customer engagement campaigns
• Formalize program calendar to drive strategic activities planned for the segment
• Key KRAs – Segment Spends, Revolve, Monthly Activity & Early activation
• Key Stakeholders – Portfolio, BIU, HPE, customer service
Key Success Metrics:
1. Gain a deep understanding of customer experience, identify and fill gaps
2. Act as a product evangelist understanding the segment awareness and build an awesome customer experience
3. Drive and achieve the agreed business plan and P&L metrics though sales support and interventions
4. Drive new initiatives & tactical portfolio offers across millennial segment
5. Spends and activity metrics success as well as performance on tactical campaigns
Business: Retail Banking
Function/ Department: Credit Cards
Place of work: Mumbai
Job Purpose:
This position will be responsible to solve communication issues ( Onboarding, Activation, etc.) in order to have trendy, seamless and clear customer communication nudges across digital channels (Web, Mobile App, Statements, SMS, PN, Banners, etc.) and strategizing new campaigns basis industry trends, data insights etc.
Roles & Responsibilities:
• Managing product positioning, work on increasing card spends/drive regular customer engagements
• Complete ownership of customer portfolio p&l metrics including spends, cross-sell and book growth
• Tracking and optimising the segment activation & usage for better profitability
• Work closely with portfolio team for all portfolio & cross-sell related actions for millennial segment
• Lead interactions with marketing & campaign team to keep creating novel portfolio & customer engagement campaigns
• Formalize program calendar to drive strategic activities planned for the segment
• Key KRAs – Segment Spends, Revolve, Monthly Activity & Early activation
• Key Stakeholders – Portfolio, BIU, HPE, customer service
Key Success Metrics:
1. Gain a deep understanding of customer experience, identify and fill gaps
2. Act as a product evangelist understanding the segment awareness and build an awesome customer experience
3. Drive and achieve the agreed business plan and P&L metrics though sales support and interventions
4. Drive new initiatives & tactical portfolio offers across millennial segment
5. Spends and activity metrics success as well as performance on tactical campaigns
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