Portfolio Lead-Credit Cards
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
Role/Job Title: Portfolio Lead-Credit Cards
Business: Retail Banking
Function/ Department: Credit Cards
Place of work: Mumbai
Job Purpose
This role will primarily be responsible to drive Organic Acquisitions and Activations for the Credit Card Portfolio Team. Their broad responsibility is to develop and implement marketing strategies for various acquisition and activation propositions and help reach the assigned targets. In order to successfully reach their goal, the individual needs to closely work with multiple teams including Product, Marketing, Tech, UX, Operations, Analytics and Customer Service teams.
Roles & Responsibilities
• Drive organic acquisitions (Referrals/Add-on/Image cards) and activations for credit card business.
• Manage a team of 2-3 members.
• Utilize qualitative and quantitative insights to develop hypotheses- identify opportunities based on competitive intelligence and customer analytics.
• Define, prioritize, and communicate short- and long-term goals.
• Partner with engineers, designers, marketing, customer operations, strategy and analytics teams to rapidly develop and deliver projects.
Secondary Responsibilities
• Communicating and collaborating with leaders from multiple disciplines and across multiple product lines.
• Ideate innovative activation campaigns.
• Defining clear success metrics and support the teams to achieve the same.
Managerial & Leadership Responsibilities
• Customer experience grounding: Ability to design customer-centric experiences throughout the entire decision journey.
• Market Orientation: Ability to deeply understand market trends, partner ecosystems, and competitive strategies.
Business Acumen: Comfort with business strategy, portfolio prioritization, go to market and tracking key performance indicators, strong problem-solving skills.
• Soft Skills: Ability to manage a young team, and exercise leadership without authority, communicate effectively in different contexts.
Key Success Metrics
• Business Metric: Growth in organic customer acquisitions and activations for Credit Card products.
• Customer Focus: Deep dive in user behavior by analyzing data, observing trends and aligning campaigns/propositions accordingly.
• Execution mindset: Understand the problems we are trying to solve and work closely with engineers, designers, data scientists, and other functions to define, iterate and ship an awesome sustainable project/campaign.
• Communication: Build constructive relationships, communicate effectively with internal and external stakeholders, and have a great time doing it.
Desired Profile: - Bachelor of Commerce (B. Com.) OR Master of Business Administration (M.B.A.) relevant experience of 8 to 10 years
Business: Retail Banking
Function/ Department: Credit Cards
Place of work: Mumbai
Job Purpose
This role will primarily be responsible to drive Organic Acquisitions and Activations for the Credit Card Portfolio Team. Their broad responsibility is to develop and implement marketing strategies for various acquisition and activation propositions and help reach the assigned targets. In order to successfully reach their goal, the individual needs to closely work with multiple teams including Product, Marketing, Tech, UX, Operations, Analytics and Customer Service teams.
Roles & Responsibilities
• Drive organic acquisitions (Referrals/Add-on/Image cards) and activations for credit card business.
• Manage a team of 2-3 members.
• Utilize qualitative and quantitative insights to develop hypotheses- identify opportunities based on competitive intelligence and customer analytics.
• Define, prioritize, and communicate short- and long-term goals.
• Partner with engineers, designers, marketing, customer operations, strategy and analytics teams to rapidly develop and deliver projects.
Secondary Responsibilities
• Communicating and collaborating with leaders from multiple disciplines and across multiple product lines.
• Ideate innovative activation campaigns.
• Defining clear success metrics and support the teams to achieve the same.
Managerial & Leadership Responsibilities
• Customer experience grounding: Ability to design customer-centric experiences throughout the entire decision journey.
• Market Orientation: Ability to deeply understand market trends, partner ecosystems, and competitive strategies.
Business Acumen: Comfort with business strategy, portfolio prioritization, go to market and tracking key performance indicators, strong problem-solving skills.
• Soft Skills: Ability to manage a young team, and exercise leadership without authority, communicate effectively in different contexts.
Key Success Metrics
• Business Metric: Growth in organic customer acquisitions and activations for Credit Card products.
• Customer Focus: Deep dive in user behavior by analyzing data, observing trends and aligning campaigns/propositions accordingly.
• Execution mindset: Understand the problems we are trying to solve and work closely with engineers, designers, data scientists, and other functions to define, iterate and ship an awesome sustainable project/campaign.
• Communication: Build constructive relationships, communicate effectively with internal and external stakeholders, and have a great time doing it.
Desired Profile: - Bachelor of Commerce (B. Com.) OR Master of Business Administration (M.B.A.) relevant experience of 8 to 10 years
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