Performance Marketing Specialist - Eden Group
Published date: 2026/11/07
- Location: Kolkata, West Bengal, India
About Eden GroupEden Group is one of the leading real estate developers and builders in Kolkata. Over the last 10 years, Eden Group has delivered 60+ residential projects across the prime location of Kolkata.Job BriefWe are currently hiring a Performance Marketing specialist with a successful track record to drive revenue, user acquisition, and brand awareness.Key Responsibilities Your responsibilities will include:Creating and executing a strong performance marketing strategy & execution planDeveloping and managing digital prospecting and remarketing campaignsManaging budgets and campaigns across all digital channels to drive strong return on investment and efficient CACEnsuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channelsIdentifying and testing new channels to continue to meet or exceed established critical metricsWorking closely with the management to share funnel conversion improvement ideas, feedback & present results.Key RequirementsYou have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.You are a highly goal-oriented individual and have excellent communication skills.You are open-minded, curious, and a strong problem solver
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